Read below to understand why learning about these two characteristics within your own hair is important and then grab your bottle today!
ELASTICITY AND POROSITY
When hair is porous, it loses water more rapidly than it should. Hair can be porous due to frequent exposure to the sun, from frequent washing or wetting, excessive brushing, hair dye/highlights, chlorine, chemical relaxers/perms, high heat styling, abrasive styling products or daily wear and tear.
WHY DOES THIS MATTER?
Elasticity in all hair helps prevent breakage when hair is manipulated - we’re talking detangled, styled or slept on.
Good elasticity in wavy, curly and coily hair helps support a strong wave pattern that returns when manipulated.
Elasticity is part of the equation that helps reduce breakage.
Hair needs proper hydration. This means keeping the right amount of water in the strands.
Keeping hair hydrated improves elasticity and manages porosity.
Source: Science-y Hair Blog